The Coastal Challenge & Everest Trail Race
Creating a design for an endurance race was an exciting prospect. We were asked to design a card, promoting both the Coastal Challenge in Costa Rica and the Everest Trail Race.
We wanted the artwork to inspire potential entrants, but without masking the physical challenges that they would have to undertake. We therefore used mostly real imagery from previous races, rather than graphics, as this emphasised the reality of what participants were facing!
To maintain coherence between the two sides of the cards (advertising each race respectively), we used a similar layout and theme, but with an alternate, bold colour scheme for each.
- Graphic Design