The British Chambers of Commerce
The Design Studio was faced with a brief to produce a coherent and succinct way of effectively communicating a large amount of information in to a manageable format. The Chamber’s manifesto had to be carefully revised to portray the key points in a digestible, yet visually appealing manner.
The British Chambers of Commerce is a national body of 52 Chambers, which represent businesses across the UK. Its manifesto aims to set out the long-term solutions to ensure employers can access the workforce they need. With a consistent brand image and strong core values, the Z-CARD® followed a theme, which would be recognisable and on brand.
The challenge was to successfully lie out the text and image, which leads the reader through the main key points of the manifesto. Combining imagery and splitting text in to separate sections allows the reader to jump to the points they wish to read first, whilst keeping the consistency of the full manifesto. There is a simple call to action and the layout is clear and concise
- Graphic Design