The client wanted us to create an informative guide to the Rugby 7s, designed to be carried on person, on a lanyard.
The Z-CARD® was aimed at HSBC customers, rugby fans & their families. HSBC wanted a design that kept to brand guidelines, but also had a less corporate feel.
In response to the brief, we created a design which reflected HSBC’s brand guidelines. The layering of the bold red boxes however, was intended to give a strong, more vibrant edge – as the tournament was something that everyone could enjoy!