Brands running Loyalty Programmes need to focus on pushing Customer Engagement

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  • 04/01/2015

Recent research published by Management Consulting and Information Technology services firm Capgemini and reviewed by Marketing Week, highlighted that just 11% of loyalty programmes offer a personalised reward based on a customer’s purchase history. Tesco, one of the most successful loyalty schemes, does personalise their customer rewards – their customers are sent vouchers based on what they regularly purchase.

According to Capgemini’s research 79% of loyalty programmes use a mobile channel for loyalty schemes but only 24% allow users to redeem rewards through the mobile channel. Capgemini considered 160 current loyalty programmes of global companies around the world from November and December 2014 for their research.

“My Starbucks Rewards” – the loyalty programme from coffee giant Starbucks, is a great example of a scheme which has been integrated with the overall customer experience. The proof of its success is shown through the 12 million active users of the Starbucks app, and the 7 million transactions per week are made through the app.

Z-CARD® has experience providing PocketMedia® solutions to compliment loyalty schemes and offers. Whether you are looking to provide customers with information about how the scheme works or provide vouchers to encourage customers to engage with the scheme, we can tailor a solution for your needs. Get in touch with us today on 020 7924 5147 or at sales@zcard.com to learn more or to request a sample pack.

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