Z-CARD, Case Studies for PocketMedia, BTL and Print Media Marketing Services

"Z-CARD® has provided us with the ideal way to communicate a relatively complicated message to our consumers in a thorough yet appealing way. The Z-CARD®s we produced accommodated space for product imagery, product information and pro-active consumer engagement. We found the format very flexible, and ideal for insertion on in-store display units as well as experiential sampling activities, thus ensuring brand cut-through. The level of service provided was also very satisfactory, especially the short production timelines and the flexibility of our key contacts."

Nicorette® UK Brand Manager

"Since 2006, it's been possible to pack credit card size cards in the product packages of Coca-Cola & Fanta. Thanks to this, we can develop consumer promotions via internet, using unique codes on the cards. This year, we worked with Z-CARD® for the first time and inserted a Z-CARD® in the Fanta packages. The response figures of this campaign were brilliant offering more communication opportunities due to the format."

Channel Marketeer Home, Coca-Cola Enterprises NL BV

"I was instantly attracted to Z-CARD®s - the format is flexible, convenient and high quality. Working with Z-CARD® was a pleasure - whenever we hit a complication they seemed to have the solution waiting. The finished article was outstanding - we used the Z-CARD®s as part of a large sampling push. The overall package looked fantastic and the activity was some of the most successful we've ever done - there is now a lot of interest from the rest of the business!"

Brand Manager, Danone (Activia)

"The Z-CARD® was the best way to effectively give consumers a pocket / wallet sized guide to Lucozade's new product Lucozade Sport with Caffeine Boost, containing a A5 booklets information in a card no bigger than my credit card. Z-CARD® is the best way I have seen to condense information without condensing the message. Service and delivery have been excellent, meeting even the most demanding deadlines."

Account Manager, Lucozade

"We felt it was a perfect device and solution to the brief. It's portable light nature allows easy carrying and once unfolded provides a good size for presenting the information. I was extremely impressed with the way the job was handled and at the speed at which quotes, details and the turnaround time of the run. Further more Z-CARD® were extremely helpful and accommodating when dealing with our job which had an extremely tight deadline."

Account Manager, The Hoxton

"The result is fantastic. Z-CARD® has done a great job and we are convinced that without their help, the campaign would not have been possible."

Marketing Department - Euro 6000

"We are delighted with the end result which has perfectly matched our need to provide members with the essential information reducing our impact on the environment."

Marketing Manager, Ski Club of G.B.

"We should have started using Z-CARD® a long time ago! Response has been positive and we're looking for other opportunities with which to use them."

Marketing Manager, Trek

"The response results of the Z-CARD® for the ING Card and KNVB (Royal Dutch Soccer Club) during the WC of 2006 were incredible. 75% of the 40,000 C-format Z-CARD®s that we handed out before the match were held up during half-time win tickets for a WC match & after one week we already had 3,000 registered codes on our website. This definitely increased the sales of the KNVB Orange credit card from ING Card."

C+R, Manager, ING Card

"We have been using Z-CARD®s to advertise the launch of new store openings for over 2 years. Working on many levels, Z-CARD®s have provided us with the perfect 'pocket-sized' vehicle for brand communication and are pivotal to driving penetration and conversion in store. The service we receive from Z-CARD® is excellent; they have always delivered a high quality product on time and on budget."

Marketing Manager, Tchibo

Read through some of our testimonials on the left to see what our clients say about our range of PocketMedia® products.

To find out how these campaign goals were achieved visit our case studies section.

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