29.09.2009
Winner of the Business of the Year and the Best Business for Marketing at the South London Business Awards, attributes its success to a focus on core competence, and a defined strategy for growth and marketing which they have rigorously managed and measured.
Spotting a gap in the marketing communications market, Z-CARD® has filled it with the niche product PocketMedia® - print communications which are designed to be kept, remembered and valued for longer than more traditional forms of advertising. Recognising the need for concise, information in a targeted compact format, Z-CARD® has been keeping brands in their clients' pockets for over 17 years. From small beginnings the Clapham Junction-based company has grown internationally with clients including 81 of the top 100 world brands and names.
Click here for the full article >
26.09.2009
Lamination specialist Reflections will add its Micromotion lenticular finishing to one of Pocketmedia® specialist Z-CARD®'s latest campaigns.
According to Z-CARD®, its French arm has trialled the finish, with very positive results and it is now rolling out the programme across all of its European operations, with a production run of more than 100,000 Z-CARD®s.
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24.09.2009
Everyday we are bombarded with up to 3,500 messages and information from brands attempting to capture our attention and engage us with their products. By tomorrow, 99% are forgotten.
The challenge for brands is not only to capture the right audience's attention, but to ensure they keep it front of mind and retain the key message. So what better place for a brand to be than in the audience's pocket? Z-CARD® Ltd was recently featured in Marketing Week discussing the benefits of PocketMedia and how our clients campaigns benefit from using the Z-CARD® format.
Click here for the full article >
18.08.09
The Novel A (H1N1) virus - commonly referred to as "swine flu" - has become a household term across the globe as the virus claims more and more victims. The World Health Organisation (WHO) has raised the alert on the pandemic to Phase 6, the highest stage in the progression of a pandemic.
As an organisation that cares for its people and their well being, Anglo American recently took the initiative to educate its staff on the virus and what preventative measures they could practice in order to stay healthy. To convey this vital information, the company chose the versatile and compact Z-CARD® as its preferred means of communication.
The Credit card size Z-CARD® contained a list of commonly asked questions, what the symptoms of swine flu are, an explanation of what a pandemic is and tips on how to stay healthy.
A week after delivery an additional order for more of the Z-CARD®s was placed for distribution to staff.
"By choosing the Z-CARD® format Anglo American has ensured that this vitally important information has been communicated to its staff - allowing them to continually refer back to it as and when necessary. In fact, Anglo American is the first company - worldwide - that has produced a Z-CARD® specifically on swine flu, proof that the company really does put its people first! This retainable format of print is what makes the Z-CARD® so unique." says Lyn Davis, Marketing Director of Z-CARD® South Africa.
03.07.09
PocketMedia® specialist Z-CARD® Ltd has scooped the Marketing Award at the prestigious BPIF PrintWeek Excellence Awards. With a clearly thought-out multi market strategy, Z-CARD® wowed the judges with its entry. The judges heaped praise on the clear measurement of Z-CARD®'s campaigns and proof of their success, exceeding all its measured objectives including a 1:4.2 return on investment and a 16% increase in enquiries.
"Z-CARD® is fully aware of the power of marketing to improve its fortunes with a dedicated marketing team with a clearly defined function in the business" says PrintWeek Magazine.
Liz Love, Z-CARD® Managing Director says "We are delighted with our achievement. As a marketing business we understand the need for our clients to have campaigns which have both impact and longevity. Utilising Z-CARD® as a key component of our marketing we have practised what we preach and have rigorously applied measurement criteria to all of our Z-CARD® campaigns."
PrintWeek Article >
Marketing Award Press Release >
29.05.09
PocketMedia® specialist Z-CARD® Ltd has won the Best Business for Marketing and Business of the Year in the prestigious South London Business Awards. The awards, judged by RBS and the panel of category judges respectively, were given in recognition of Z-CARD®s own marketing campaigns, growth and success in recent years.
"We are delighted with our achievement. As a marketing business we understand the need for our clients to have campaigns which have both impact and longevity. We have practiced what we preach and have rigorously applied measurement criteria to all of our Z-CARD® campaigns. These have allowed us to show a ROI of 1:4.2 and, in 2008, have generated a 16% increase in enquiries and 12% increase in marketing generated orders" says Liz Love, Z-CARD® Managing Director.
Please see the press releases below for the full story of each award.
Business of the Year Press Release >
Best Business for Marketing Press Release >
Croydon Guardian Press Clipping >
01.04.09
PocketMedia® specialists Z-CARD® Ltd have been announced as a finalist in 3 categories of the prestigious RBS South London Business Awards.
The finalist categories are Best Medium Sized Business, Best Business for Marketing, and Best Business for International trade. The awards received over 150 entries with a shortlist of 6 finalists announced in each category.
"We are very proud of our achievement in reaching this stage of the competition. This is a reflection of a lot of hard work by the management team and staff over the past few years in growing and improving our business. We have a committed and enthusiastic team who are dedicated to offering our clients a premium service and a wide range of quality products" says Liz Love, Z-CARD® Ltd Managing Director.
The winners will be announced at a black tie awards dinner and ceremony on the 20th of May 2009
24.02.09
Home Secretary Jacqui Smith and the new Victims Champion Sara Payne launched a new Z-CARD® guide this week, aimed at helping victims of domestic violence.
The purse-sized card shows how friends and family-members can recognise if someone is suffering from domestic violence, and sets out what practical support is available. Distribution of the Z-CARD®s is through branches of JobCentre Plus, Supermarkets, GP Surgeries and available on-line at the Home Office website.
Home Secretary Jacqui Smith said: "I hope that this new information about how the banks can financially support victims, ...will enable more women to feel they can take their first step towards breaking away from their abusers."
Lander Davidson, Head of Sales at Z-CARD® Ltd 'Getting important messages into the hands of those that need it is what PocketMedia is all about. We are proud that we were able to provide a compact, targeted solution to launch such a worthy cause."
View video of campaign launch >
Full story available from GMTV here >
Pdf of artwork available here >
25.01.09
With tightening marketing budgets and pressure to deliver higher rates of return, the ability to track and measure the success of marketing campaigns is becoming ever more necessary.
Z-CARD® offer a quantifiable element to any communication ensuring you can track the results of your marketing activity and get the best return on your investment. Through elements including unique codes, vouchers, response mechanisms, barcodes, QR codes and more, we can help you get the most out of your campaign as well as track your results.
Clients including ING, Fanta, and Heineken have all experienced measured success using Z-CARD®.
Our competition to win 5,000 free Z-CARD®s is now closed.
Thanks to all of you who entered.
View the Made to Measure section here >
