Designing artwork for an infinity fold card is quite different. With less imagery, the focus is more on one, continuous theme, which has to remain effective and eye-catching every time the card is folded differently.
Nimbus Hosting provide cloud web hosting solutions for small-medium sized business. Their branding is therefore based around a specific graphic of clouds. We kept this cloud theme running throughout the card, ensuring that on each new card fold, the cloud images moved in a dynamic way.
The final challenge was to ensure that their message clearly ran throughout the folding of the card, resulting in a simple but coherent overall infinity design.
- Graphic Design