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Drive Sales |
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Lucozade |
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To target serious athletes, Lucozade developed a promotion offering a 20% discount on all Lucozade Sport products online. |
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Z-CARD®s with a discount code and information on the Lucozade Sport range were produced. The Z-CARD®s were handed out by promotional staff at the London NikeTown store and Nike sporting events. Customers could go online to purchase Lucozade Sport products and redeem the discount by entering the promotional code. |
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The integrated Lucozade Sport campaign won Silver at the IPA effectiveness Awards. Lucozade Sport sales doubled through more targeted and engaging communications. |
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