 |
|
||||
 |
|||||
|
Drive Sales |
|||||
|
|||||
|
 |
|
||||
|
|
|||||
 |
||||||
|
Coca Cola |
||||||
|
||||||
|
 |
|
||||
|
|
|||||
 |
||||||
|
To communicate a large scale campaign in conjunction with PlayStation2, the objective was to boost sales and drive traffic to their website. |
||||||
|
||||||
|
 |
|
||||
|
|
|||||
 |
||||||
|
Z-CARD®s with unique codes were attached to every 4 pack of 1.5 litre bottles. By visiting Fanta's website and inputting the code, customers could enter the competition for a PlayStation2 and the game Buzz! To ensure that the |
||||||
|
||||||
|
 |
|
||||
|
|
|||||
 |
||||||
|
'Since 2006, it's been possible to pack creditcard size cards in the product packages of Coca-Cola & Fanta. Thanks to this, we can develop consumer promotions via internet, using unique codes on the cards. This year, we worked with Z-CARD® for the first time and inserted a Z-CARD® in the Fanta packages. The response figures of this campaign were brilliant offering more communication opportunities due to the format.' Arzien Wels- de Lint, Channel Marketeer Home, Coca-Cola Enterprises NL BV. |
||||||
|
||||||
 |
 |
 |