Product Launch / Brand Building

Nespresso

Nespresso, the makers of deluxe Espresso machines, were running a promotion of their Citiz range of products, with the aim of raising brand awareness and driving sales in the market.

The Z-CARD®s were integrated into a broader Nespresso campaign. They contained a unique code that customers could use to participate in a competition to win holidays, coffee machines and samples of Nespresso. The Z-CARD®s were also produced as a product guide highlighting the Citiz range of products. The Z-CARD®s were distributed by hand at the entrance of Paris department stores, ensuring a good visibility to the campaign.

The campaign drove sales and raised awareness of Nespresso's Citiz product range.

Create & Engage
Introduction
Request Sample
© Z-CARD® Ltd. 2010 Site Map  |  Environmental Policy  |  Trademarks & Patents  |  Terms & Privacy  |  Contact