L'Oréal wanted to promote their new Studioline Indestructible range of hair care products using a creative POS marketing solution.
Bespoke bottle hang Z-CARD®s were produced containing styling tips and showcasing the products in the Studioline Indestructible range. The Z-CARD®s were distributed on all Volume Spray products throughout the Netherlands.
The campaign was so successful L'Oréal placed another order for 20,000 units to promote their 'Win a PlayStation' Studioline promotion.