Webdriver

ING

To drive traffic to their website using an integrated marketing campaign and sales promotion.

Z-CARD®s were tipped into a football program guide which was on every seat in a Netherlands sports stadium for a national football match. The Z-CARD®s were used as support banners during the match tying in with a competition at half time, the program guide, and a website campaign. The Z-CARD® had a unique scratch code from which the supporter could then visit the website and enter the code to win various prizes.

Over 50% of supporters who received the Z-CARD® visited the site.

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