Product Launch / Brand Building

Heineken

Heineken were looking to engage their clients and raise brand awareness of Heineken kegs/barrels during the Euro 2008 tournament.

Z-CARD®s containing the Euro 2008 fixture guide were developed with specially designed beer matt covers. The innovative Beer Matt covers were fixed to kegs/barrels which were distributed through super and hypermarkets.

The innovative and interactive Beer Matt covers combined with the Z-CARD® format helped promote the Heineken kegs during the Euro 2008 tournament.

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