BlackBerry was looking for an innovative solution to highlight a new package deal in conjunction with Telecom Italia and Facebook targeting the youth market (17-25yr olds).
BlackBerry shaped Z-CARD®s were developed providing information about the package deal in an elegant and stylish format. The Z-CARD®s were handed out at industry events and mailed in a pack to Telecom Italia clients.
The BlackBerry shaped Z-CARD®s really stood out and BlackBerry is already looking into future Z-CARD® projects.