ING web-driver Z-CARD® campaign achieves a 50% response rate
ING wanted to increase brand awareness and drive applications of their Mastercard credit card through an integrated marketing campaign. Z-CARD®s were tipped into the program guide which was on every seat in the sports stadium at a national football match in the Netherlands.
The Z-CARD®s were used as support banners during the match and tied in with a competition at half time in which someone in the audience was photographed holding the banner to win a prize. Z-CARD®s also had a unique scratch code from which the supporter could then visit the website and enter the code to win various prizes.
The Results:
The response rate was fantastic with over 50% of the supporters who received the Z-CARD® visiting the website and entering the competition.
