Camden Crawl use Z-CARD® for festival event guide
Camden Crawl is an annual music and arts festival which takes place over two days through Camden Town, London each spring. Upon arrival ticket holders were required to exchange their tickets for an all-access wristband with a Z-CARD® which was held in a PVC wallet attached to a lanyard. The Z-CARD® festival guide featured the official event timetable, a map of the venues and a call to action with pass code to receive a free Camden Crawl download compilation. There was also an additional call to action to sign up to a free festival WAP site to receive special announcements.
The Results:
'Not only did the Z-CARD® programme guide format perform the crucial function of conveying important festival information, but acted as an extremely effective call to action for both our mobile and digital download campaigns.'
Lisa Paulon, Event Organiser
'With regards to the response rates, the numbers were exceptional.'
• 12.5% redemption rate for the free Camden Crawl download compilation.
• 25% opt-in rate for the free festival WAP site.
