Artnic achieve a 8.5% response rate to Z-CARD® direct mail campaign
The regional province of Overijssel in the Netherlands wanted to communicate to residents their support of the environment and environmental projects in the region. Z-Postcards were produced containing information on the local area projects including a regional map showing were these are taking place. The Z-Postcards also contained a promotion in which residents could go online to win one of 5,000 various prizes. The Z-Postcards were mailed to all residents of the Overijssel province.
The Results:
The campaign resulted in 8.4% of the resident recipients visiting the website within 3 weeks of receiving the Z-Postcard. 6.4% of the recipients entered the online competition.
