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Drive Sales |
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Heineken - Wieckse Rose |
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As part of their Valentines campaign Heineken were launching a special promotion to drive sales of their brand Wieckse Rose. |
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Mini Z-CARD®s with a unique code on the insert were attached to 6-packs of Wieckse Rose in the lead up to Valentines day. By text messaging the unique code to Heineken, customers had a chance to win a romantic weekend at Bilderberg hotels. Because of the huge popularity of this campaign, a re-print was ordered within a week! |
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65% of all packs with Z-CARD®s were sold within a week. The response rate for the competition was 10%, a result that Heineken were extremely satisfied with. |
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