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Drive Sales |
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Lilly Spain |
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To increase the number of enquiries to their call centre, and drive sales. |
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A Spanish Football league fixture list was produced on a Z-CARD®. One side contained the fixture list and the other side highlighted the features of their product. The Z-CARD®s were tipped onto an A4 sheet and inserted into Spain's top sporting newspaper. |
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Due to the enormous success of this campaign with Z-CARD®, resulting in a significant increase in calls to Lilly's call centre, |
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