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Product Launch / Brand Building |
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Google Netherlands |
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Google required something special and eye-catching to raise awareness of the Adword programmes it runs. A series of starter days were being arranged by the regional offices of the Chamber of Commerce in the Netherlands. Google wanted to advertise the Adword Programmes at these events. |
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The Z-Postcard was selected for this application because the format was perceived as the most exclusive option. |
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The 'starter days' were very successful and there was an increased interest. There was a raised level in new contacts as well as new account activation. The client was very happy with the way the Z-Postcard worked and was very happy with the way in which it was distributed. |
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