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Product Launch / Brand Building |
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X-Box |
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To raise the awareness and the general interest in the new X-BOX 360 before the launch. |
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The 6 panel Z-CARD® was chosen as the format to target 20-30 year olds. Microsoft felt the Z-CARD® was the perfect marketing tool to promote the launch. |
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• An order for 800,000 units was secured. |
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