Product Launch / Brand Building

A slightly unusual urban tour of Frankfurt was developed using the compact Z-CARD^® format. The tour showcased some of the more urban & unique stores, restaurants, and cinemas that matched the same 'trend & style' of the new mini clubman.

The Z-CARD^®s were distributed at various locations throughout the city during the large IAA 2007 car exhibition in Frankfurt. The lenticular covers of the Z-CARD^® were designed to highlight the new opening mechanism of the rear Mini Clubman doors.

The Z-CARD^® integrated perfectly into the whole campaign, especially with the lenticular combination. All the Z-CARD^®s were picked up quickly and the feedback was positive.