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Product Launch / Brand Building |
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Landrover |
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To launch the new Landrover model, the Freelander 2, and to offer a free test driver to potential clients. |
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Bespoke sized Z-CARD®s were produced that were larger than our Pocket Card size. The Z-CARD®s are a 'Handy Guide to your Local Area' and showcase the features of the new model Freelander 2. Landrover offered all potential clients who test drove new Freelander 2 a chance to win an Icelandic Adventure. The |
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Landrover were so pleased with the results of the campaign they reordered another 80,000 |
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