All posts by Alastair

Z-CARD® at The Print Show 2016

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We were delighted to exhibit at The Print Show 2016 at the NEC Birmingham, which ran earlier this month. Attendance was up significantly from last year’s  inaugural show and was a great opportunity for professionals in the print industry to exhibit and discuss the innovations and ideas that are driving the industry forward.

It was great to chat with new and existing customers and to see many familiar faces! If you didn’t make it to the show to speak to us and get your free samples (including our new-for-2016 3D varnish!), get in touch today to find out how PocketMedia® can work for you!

 

Media Days Gothenburg 2016

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On April 7-8, Gothenburg will once again provide the venue for a remarkable group of literary, television, business & political thinkers to share their knowledge and create lively discussion at MEG, or Media Days Gothenburg. Every media sector will be represented by someone with their own take on where their profession – and the media landscape in general – has progressed to. For example, Qichen Zhang, international products lead at BuzzFeed, will discuss how the internet media company uses cultural internet frameworks to tackle the challenge of being relevant to an audience that’s “increasing international, diverse, and ubiquitously multi-platform”.

Z-CARD® will also be exhibiting at stand G04:21 in the Marketing Managers hall throughout the 2-day event, in order to chat to the various Swedish & international media sectors to discuss how high quality, specialised print fits so neatly into the modern Scandinavian media landscape.

If you’re planning on attending MEG then email us at sales@zcard.com or tweet @zcardltd with the hashtag #meg and let us know, or simply visit our stand on the day!

Forget Black Friday and focus on building loyalty with real customers

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Since its recent import from the US, Black Friday has not found universal favour in the UK. Last year’s sale event was famously the cause of fighting in dozens of stores, with many arrests being made as security guards struggled to cope with the ‘Black Friday Brawls’.

This year, retailers such as Asda and Lidl have been vocal in their anti-Black Friday stance, though Asda is still running heavy discounting throughout the festive period. There is a much more important reason behind eschewing Black Friday than wanting to reduce civic disturbances though. Simply, it does not make sense from a marketing point of view.

The idea behind Black Friday is to encourage shoppers to buy en masse and doesn’t necessarily hold long term value for brands. Many of the sales involve dramatically slashing prices of electrical goods like TVs and fridge-freezers, and it’s hard to see how that will inspire brand loyalty.

So, rather than the traditional Black Friday approach of “pile it high and sell it cheap”, brands and retailers should be focusing on ways to build their relationship with customers, for example by offering loyalty reward cards or giving shoppers gift cards with their purchases. This encourages genuine loyalty without devaluing the brand.

Our retail clients find that Z-CARDs are the perfect way to communicate with their customers. See how Tommy Hilfiger use their Z-CARD or get in touch for some recent samples!

PocketMedia® Awards – the results are in!

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2015 has seen another fantastic edition of the PocketMedia® Awards, with records set for both the number of entries and votes! We received over 3,341 votes, a mark of the outstandingly high quality of all entries. The results are in and we are delighted to announce the winners…

 Best Use of PocketMedia®
St John Ambulance

 Most Creative Design
West London Harley Riders

 Most Successful Campaign
Luton Town FC

 Best PocketMedia® for Charity
Diabetes UK

 Z-CARD® Award
National Farmers’ Union

 Judges Choice Award
The London Travel Clinic

Huge congratulations to all the winners and again we’d like to emphasise how incredible the standard was this year – it was great to see so many creative designs and innovative applications of PocketMedia®!

Visit the awards website to see how the voting breaks down and to hear what our CEO had to say about the Judges Choice Award.

Visit Z-CARD at The Print Show

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We are delighted to be exhibiting at this year’s Print Show at the NEC Birmingham, which is running from October 13th to October 15th. The show will be an opportunity for professionals in the print business to showcase and discuss the innovative ideas that are driving the industry forward.

As well as some fantastic exhibitors to chat with, there is the opportunity to attend print master classes, business seminars and software training session from Adobe, Corel and Quark.

So sign up today and visit us at stand P7 to find out how PocketMedia® can work for you!

Contact our sales team today for more information on all products. Get in touch